The Golden Bloom Dress
The Golden Bloom Dress reimagines fast fashion waste as wearable couture by fusing McDonald's brand identity with sustainable innovation. Inspired by McDonald’s bold visual language and corporate sustainability goals, this gown showcases the transformative power of upcycling in the fashion industry.
Golden Bloom Dress.
This high-low silhouette features a structured bodice with a draped "M" shape—subtly referencing the iconic Golden Arches—and a voluminous skirt made of layered black organza for depth and movement. Handcrafted floral appliqués, molded from recycled McDonald’s plastic cups, cascade across the dress, symbolizing rebirth and the beauty of circular fashion.
The use of heat-molded plastics, hand-appliqué techniques, and recycled materials emphasizes the garment’s eco-conscious foundation, aligning with McDonald's 2025 goal of using 100% recycled or renewable packaging. The contrast between soft organza and bold structure reflects the balance between elegance and sustainability.
This couture piece is more than a dress it is a message. It demonstrates how consumer waste can be repurposed into luxury, challenging perceptions of disposability and showcasing how fashion can participate in global sustainability goals.
Color Palette
Yellow: Energy, optimism, and brand identity
Black: Elegance, depth, and contrast
Transparent/Muted Tones: Symbolize recycled material and eco-conscious design
The Golden Bloom Cape is a dramatic, couture statement piece designed to complement the Golden Bloom Dress. Inspired by McDonald's iconic branding, the cape transforms symbolic elements of the brand into a high-fashion narrative.
Constructed in vibrant yellow satin with diagonal red lines that reference McDonald’s iconic packaging design, the cape is lined in deep cherry red satin for a bold interior contrast. The high standing collar and voluminous structure evoke a sense of royalty and empowerment, reinforcing the garment’s runway presence.
The cape is adorned with handmade yellow floral appliqués, crafted from recycled McDonald’s plastic cups, symbolizing rebirth and sustainability. These blooms echo those found on the dress, tying the full look together as a unified visual and conceptual story.
Designed to move gracefully with the model, the cape enhances the drama and elegance of the overall ensemble while reinforcing the design's core message: that waste can be transformed into beauty, and fast fashion can become timeless through creativity and innovation.
