Graff Zone – Streetwear Motorsport Fusionwear
Graff Zone – Streetwear Motorsport Fusionwear is a fashion collection designed by Yesenia Urena that merges the adrenaline of motorsports with the rebellious energy of urban graffiti. Inspired by the bold visual language of street art and the fast-paced spirit of racing culture, this project captures movement, individuality, and bold self-expression.
The collection features a vibrant color palette informed by WGSN trend forecasts, including Electric Fuchsia and Blue Gleam. It includes custom graffiti prints, layered spray textures, and strategically placed graphics on dynamic silhouettes inspired by motorsport gear. Designs were developed using Adobe Illustrator and Photoshop, showcasing my skills in textile print design, digital rendering, and concept development.
Each garment is designed to communicate identity, energy, and urban culture. This project reflects my ability to translate a conceptual vision into functional, high-impact fashion perfect for brands that value innovation, youth culture, and statement-making design.